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The Lego Company History

The Lego company was created by Ole Kirk Christiansen, a carpenter from Billund, Denmark. He began making wooden toys in 1932, however, his business was a struggle during the Great Depression. Christiansen changed the company’s name to “Lego,” which is a contraction of the word leg godt (which is “play well” in Danish).

In 1934, Lego began using plastic bricks for its production. The first Lego sets my website were also promoted. The company also launched a new division known as Dakta that would focus on educational products.

In the latter half of the 20th century, Lego continued to expand its product range and marketing efforts. In 1971, Lego introduced dollhouses, furniture pieces, and in 1974 first Lego human figures. They later evolved into the minifigure style that is in use to this day. Lego began to make more advanced Lego Technic sets for older children.

In 1987, Lego introduced the World Cup Lego building contest for children to participate in. The event was held in Billund and 38 children from 17 different countries participated. Lego started creating themes in the same year. These sets were seen as a system within the system. These included Lego Space, Lego Castle and Lego Town (later renamed Lego City) as well as Lego FabuLand. In 1988, Lego released a new line of pirate Legos, which featured a variety facial features and expressions.

In 1999, Lego changed the way it licensed characters from franchises. It began to offer Lego versions of the most popular characters like Spider-Man and Star Wars. Harry Potter, Avatar: The Last Airbender and many more. The move was met with mixed responses from fans and critics alike.

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